Innovative marketing trends in call tracking enable Health and Wellness Providers and their affiliates to more efficiently engage potential clients:

Research indicates that an astounding 63 percent of people complete their inquiry offline following their search activity. (ComScore Study 2006).. 

If more than 10% of your customers convert via the phone, you need to understand and implement call tracking.

Health and Wellness services solve problems for a variety of people.  Whether they are looking for medical care, recovery and addiction services, testing services by mail or personal fitness, your job is to identify their needs and sell them a product.

Because many of the products related to health and wellness are complex and/or expensive, your potential customer needs to reach out to your organization via the phone to convert. You need to understand how that person is engaging with your organization through your website and provide them a nurturing path from exploration to committment.

Call Tracking provides you the ability to construct a path from the point where a new visitor is browsing your website, through multiple re-engagements, and finally to the final conversion event of a phone call. Once you understand the data behind which of your marketing efforts are causing conversions either through online methods or through offline phone calls, you can better target and enhance your future marketing to better engage and convert potential customers.

Our goal is to provide you with information so that you can understand whether call tracking might benefit your organization.